LPL Takes On California Advisor Focused On Women, Widows Among Other Clients

Eliane Chavagnon

7 October 2015

Sandra Cho of Encino, CA, has formed Pointwealth Capital Management through LPL's broker-dealer platform and will provide fee-based advisory services through Golden State Wealth Management, an independent firm on LPL's hybrid RIA wing.

A core component of Cho's business is based around advising women and widows. She also engages in retirement planning for couples and individuals as well as tax management planning for business owners. She serves clients in the greater Los Angeles, CA, area, and several outlying areas.

Cho said her approach to working with women differs from her approach to working with men. She finds that providing financial education factors heavily into her role as an advisor because, in her experience, she has found that women have often been dismissed or overlooked in financial conversations. She said that she has found that women tend to be more collaborative and conservative investors as well as less reactive when markets take a turn.

Based on prior business, Cho had managed over $184 million in assets as of June 26, 2015.